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OUR STORY

 
 

THE ILLUSIONIST DRY GIN

Unravel the secret of the Illusionist: A deep blue gin, that augments you from your daily sloth, and upon mixing with tonic, delivers the gentle yet enticing pink elixir. Born in the locale Glockenbach of Munich, ready for new adventures.

In 2015, Tim Steglich alongside with Max Muggenthaler conceptualised a new gin: a deep blue gin characterised by a distinct fruity and floral body, topped off with a distinguished twist. When combined with tonic, the otherwise royal blue colour undergoes a natural reaction, to become a gentle pink concoction. And with that, The Illusionist Dry Gin was born. Being new in the scene, the gin presented itself only to a select number of bars, and quickly became the little secret in the gastronomy of Munich. Now, it caters to a larger scale of daily memorable experiences throughout Germany and neighbouring markets.

Floral. Fruity. Unexpected. Our gin combines influences from all around the world - distilled in a potstill, hand filled into its ceramic vessels.
— The Illusionist Distillery
 
 

Illusionist Dry Gin combines influences from around the world. Floral. Fruity. Unexpected. An “unfiltered” gin, composed of earthy-warm nutmeg shells, citrus elements and blended with liquorice roots. A total of 16 botanicals combine to deliver a smooth and unobtrusive taste despite the 45% alcohol content. All botanicals are organic, including the raw alcohol, making the Illusionist Dry Gin wholly certified organic.

 
 

Often, it is easy to take for granted the attentive care we place in the selection of our wholly organic ingredients that give life to our uniquely balanced product. It is, in essence, the delicate complementarity of aroma and taste between our 16 hand-picked ingredients which is so graciously persuasive, time and time again.

Behind the scenes of every great endeavour are real people who are committed in their relentless action to a commonly shared vision, and the Illusionist Distillery is no exception. Our dedication to source entirely organic ingredients through long-term prosperous relationships with regional and international farmers in local artisan communities is what reaffirms the consistency of flavour and quality. Without this thriving cooperation our hand-crafted gin would never have been able to flourish.

A result of our commitment to regionally sourcing only the best organic ingredients harvested in their ideal agricultural conditions, is the seasonality of the Illusionist Dry Gin. This bestows upon our gin a wonderfully ephemeral character, making every batch unique in its own right due to the constant subtleties of variation between winter and summer harvests.

 
 

Blanketing these balanced flavours is a mysterious flower from the far east. Not only does it bring harmony to the Illusionist Dry Gin with its tender and nutty aroma, but it is also the source for the gin’s defining blue hue. Given its natural attributes, the blue colouration undergoes a transformation when blended with acidic fruity mixers, making it a spectacle to witness at home, in a bar, or wherever you decide to enjoy it.

Over the course of a year, our two founding Illusionists designed a multitude of recipes, which were tested and reviewed across many Friday night private social gatherings. Meticulous trial and error within a predefined framework of desired flavour and aroma eventually led to today’s recipe. A homemade potstill followed soon thereafter, fashioned from old laboratory glass coolers and second hand materials. Each and every process nurtured by hand, there isn’t a single bottle that skips the hands of the Illusionist Team. Come 2018, the potstill was given an upgrade, a new copper still crafted by Arnold Holstein. Despite the upgrades, attention to detail remains: each ceramic bottle with its art nouveau stylised label continues to be manually processed.

 
Team Illusionist
 

PHILOSOPHY

To create the unexpected. We sought out to challenge the status quo of the gin industry, by delivering not only a visually engaging, palatable product, but one that continues to draw people back for an overall wondrous experience. The Illusionist Dry Gin aims to bring in a fresh breath of air by injecting excitement and innovation into something deeply rooted in experimental tradition, the mystical world of Gin craftsmanship.